Social Media Image Dimensions
The complete guide to image sizes for all social platforms
Having the correct image sizes for social media platforms is essential for making your content look professional. This guide covers all the major platforms and their recommended image dimensions.
Quick Reference
- Profile: 170 x 170px
- Cover: 851 x 315px
- Post: 1200 x 630px
- Profile: 110 x 110px
- Post: 1080 x 1080px (1:1)
- Stories: 1080 x 1920px (9:16)
Why Image Dimensions Matter
Using the correct image dimensions ensures your content looks professional across all platforms. Poorly sized images can appear cropped, stretched, or pixelated, which negatively impacts your brand's perception.
Each social platform has its own preferred image dimensions for various content types. Using these exact specifications will help maximize engagement and ensure your visuals look perfect no matter where they're viewed.
Platform-Specific Image Dimensions
Facebook Image Sizes
- Profile Picture: 170 x 170 pixels (displays at 128 x 128 on desktop)
- Cover Photo: 851 x 315 pixels
- Shared Posts: 1200 x 630 pixels
- Event Cover: 1920 x 1080 pixels
- Group Cover: 1640 x 856 pixels
Tip: Facebook compresses images, so upload higher quality images when possible.
Instagram Image Sizes
- Profile Picture: 110 x 110 pixels
- Square Post: 1080 x 1080 pixels (1:1 ratio)
- Landscape Post: 1080 x 566 pixels (1.91:1 ratio)
- Portrait Post: 1080 x 1350 pixels (4:5 ratio)
- Stories: 1080 x 1920 pixels (9:16 ratio)
- Reels: 1080 x 1920 pixels (9:16 ratio)
Tip: Instagram prefers the 1:1 ratio for posts in profile grids.
LinkedIn Image Sizes
- Profile Picture: 400 x 400 pixels
- Cover Photo: 1584 x 396 pixels
- Shared Posts: 1200 x 627 pixels
- Company Logo: 300 x 300 pixels
- Company Cover: 1128 x 191 pixels
Tip: LinkedIn is a professional network, so use high-quality, professional images.
Twitter Image Sizes
- Profile Picture: 400 x 400 pixels
- Header Photo: 1500 x 500 pixels
- Tweet Image: 1200 x 675 pixels (16:9 ratio)
- Card Image: 800 x 418 pixels for summary cards with large images
Tip: Twitter displays images in-stream, so ensure key content is centered.
Best Practices for Social Media Images
- Always maintain the recommended aspect ratio even if you scale the image size
- Use PNG format for graphics with text or logos for better clarity
- Use JPG for photographs to balance quality and file size
- Keep important content centered to avoid cropping issues
- Test your images on mobile devices as well as desktop
- Consider creating templates for consistent branding
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